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A quick and easy way to reach new customers
Your best advertising opportunity has been growing by leaps and bounds since January 1, 1999: it’s Midwifery Today E-News, a biweekly, e-mailed newsletter that has grown to over 17,000 subscribers! And because it’s free, E-News is rapidly reaching a wide range of international readers including midwives, parents, childbirth educators, physicians, nurses and doulas. You too can be a part of this successful community when you advertise your product or service in E-News. And there are no layout hassles, no screening delays, no illustrations or photographs to worry about—it’s just a matter of composing text that describes your product, makes offers, and lists pertinent information about how to make a purchase. We’ll see to the rest: your ad will be placed in the body of the newsletter, and it can run for as long as you like! Not only will your site be hotlinked to the newsletter, your ad will have ongoing, open-ended contact with your market because we archive our newsletters, including your ad, for future readers. Our current rate is just $85 per insertion or $290 per four insertions. Send us 60 words and the specific linking address to ads@midwiferytoday.com, or call to discuss this or other advertising options with Midwifery Today. Publication dates for 2012: Jan. 4, 18; Feb. 1, 15, 29, March 14, 28; April 11, 25; May 9, 23; June 6, 20; July 4, 18; Aug. 1, 15, 29; Sept. 12, 26; Oct. 10, 24; Nov. 7, 21; Dec. 5. We will skip Dec. 19 for a Holiday break and publish next on Jan. 2, 2013. The ad deadline is the Thursday prior to the publication date. HTML VersionYou may also add a graphic of your logo or product to your text ad in our HTML version of E-News. This text-plus-graphic version is available for only $110 per insertion (or $380 for four) and is a great way to illustrate your business. Please send us a Web-ready (72 dpi) .jpg or .gif file, maximum 200 x 200 pixels, maximum 20K, and the specific linking address to add to your text. Notice how the eye-catching product image grabs the reader’s attention—and the link sends her to the specific product page—in the sample ad below:
Classified AdvertisingIf price is a concern, try the E-News classified ad section. It will be archived. The cost is only $37 per issue or $135 per four insertions. Send us up to 30 words. Payment InformationSend payment to: Midwifery Today Join the Midwifery Today family of advertisers. Advertising Terms and ConditionsPlease read carefully the Advertising Terms and Conditions. By advertising with Midwifery Today, Inc., you are agreeing to the Advertising Terms and Conditions. E-News Advertiser TestimonialsI AM SO EXCITED!!! I’ve been running print ads in the local paper, throwaways, parenting papers—and had a response here or there—but since the e-ad went in on Tuesday I’ve already heard from 9 women who were eager to share their experiences—count me as a MOST SATISFIED customer! Thanks, "I was so pleased to find your E-News option for getting the word out about HypnoBirthing practitioner classes for midwives and others involved in maternal services. I began receiving replies / inquiries almost instantly after the 3/21 issue was transmitted to your subscribers, and they continued over the next 2–3 weeks. Actually, I am still getting some residual e-mail! I think it is very true that just because of the speed and simplicity of e-mail, these issues get forwarded to friends and colleagues who are not already subscribers. So your ads are not just reaching 8,000 readers—but easily 3–5 times that number. And this is definitely the group of people we wanted to target for this information. It has been a pleasure corresponding with supporters of natural birthing methods—all over this country, Canada, Puerto Rico...and as far as Israel! Thank you for this wonderful resource—a truly global extension of your magazine. I know we will make use of it again soon!" E-News Reader TestimonialsFrom a pregnant mom: "The response from your readers has touched and overwhelmed me. There have been many who wrote just to encourage me, and others who are in the same position I am." From an aspiring midwife: "Thanks so much for such an informative, valuable newsletter!" From a midwife in Scotland: "Brilliant newsletter, the only circular I look forward to." I was amazed and excited by the recent change to an HTML formatted newsletter. Way to go! It looks awesome and is much easier to read than the plain e-mail. Thank you so much for offering it! HTML E-News Reader TestimonialsYour new format is beautiful! I love how it is set up—it’s much easier to read! I’m not a midwife, but I’m a nursing major who plans to become one, and reading your newsletter has taught me so much about my options! Thanks so much! What a pleasure to read your informative newsletters in this way! I have always enjoyed E-News, but NOW! WOW! I LOVE IT! Thanks for your contribution to midwifery! I just want to say how much I love your new HTML format. Wow! Looks great! Best wishes to you all, I love the new format—it so much more attractive! I appreciate that you have this available to women like me who are not “officially” a midwife, but have the heart of one and is so interested in everything pertaining to birth. You have done a great job on this newsletter and I will be subscribing to Midwifery Today as soon as our finances allow! |
