|September 26, 2007|
Volume 9, Issue 20
|Midwifery Today E-News|
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In This Week’s Issue:
Quote of the Week
"If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales."
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The Art of Midwifery
Whether you've had a Web site up for years or you're just starting to think about putting one up, the online world can bring tremendous opportunities to your business.... With more and more people online every day, fewer people are relying on the phone book to find services. Because Web sites can be limitless in size, they give you plenty of room to share information, resources and anything else your prospects should know about you.
— Sheri Menelli and Adriane Smith, excerpted from "Nine Web site Strategies to Generate More Clients," Midwifery Today Issue 81
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ALL BIRTH PRACTITIONERS: The techniques you've perfected over months and years of practice are valuable lessons for others to learn! Share them with E-News readers by sending them to email@example.com.
Send submissions, inquiries, and responses to newsletter items to: firstname.lastname@example.org.
The Write Way to More Clients
Are you frustrated by mainstream articles about pregnancy and birth, or even nursing? I am. So many seem to normalize c-sections, promote medicated birth and marginalize breastfeeding—who is writing these articles anyway?
The answer might surprise you. As an expert in the childbirth community, I'm often contacted by journalists who are researching birth-related stories. In my experience, the majority of these journalists—the people who write for the major pregnancy and baby-related magazines—are nice, single women who have never had children. Their job is to highlight something interesting. They're hungry for something to sensationalize, and lately, that means writing about the fabulous elective c-section.
Believe it or not, this is actually good news for you and your business. It's a golden opportunity to step up, make a difference and even find a few clients while you're at it!
Isn't it time for the birthing community to speak up and to circulate better material? Shouldn't we be writing the articles? As birthing professionals, we are perfectly positioned to influence the way the media portrays birth in America and to be educating women everywhere. What's stopping us?
If you're nervous, start small. Local newspapers and magazines are always hungry for material and many will accept submissions from unpublished authors. (Major magazines may ask for samples of past work.) Or, try the Internet. Hundreds of Web sites and e-zines will want your articles. You may want to approach local weekly newspapers about writing a column; they often run columns by local professionals.
Don't be intimidated. Writers are simply people with something to say! Birth professionals in this modern age need to speak up now.
— Sheri Menelli and Adriane Smith, excerpted from "The Business of Birthing: The Write Way to More Clients," Midwifery Today Issue 79
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Research to Remember
According to a case study published in 2002, consumer demand as well as midwives professional lobbying led to widespread reimbursement for homebirth by insurance companies in the state of Washington. The authors did not find that cost-containment was a driving force. This study should be a wake-up call to midwives and midwifery associations to increase efforts to educate consumers and then press for homebirth reimbursement in all states.
— Women and Health 36(3): 13–30, 2002
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Web Site Update
Want to Enrich Your Practice with Massage?
We've put up a special Web page where you can quickly see all the offerings related to massage and bodywork at our Philadelphia conference in March 2008.
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Join Midwifery Today at our next conference, "The Healing Touch of Midwifery and Birth" to be held in Philadelphia, Pennsylvania, March 26–30, 2008. Start planning early to be a part of this exciting conference. This is a perfect opportunity to exhibit your services and products, display your ad in the conference program, and have your inserts distributed to attendees. [ Learn More ]
Question of the Week
Q: I had a primipara in pre-labour. The baby's heartbeat showed spikes. In 16 hours of slow labour it became dips. We then moved to Hospital where the obstetrician ruptured the membranes, finding stained amniotic fluid. Dilation decreased from 7 cm to 5 cm. The mom was given a c-section.
I agreed with his decision as I was worried from much earlier. Baby was 40 weeks gestation and weighed 2680 g (5.9 lb). He appeared quite angry at first, on the verge of fetal distress, but slowly calmed down to normal breathing.
My question is: Could the spikes becoming dips, could they be due to just worry? My worry, worrying the mum and then the baby?
— Françoise Bardes
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Think about It
I wanted to share with you a little project I created. I made a Conscious Birth Affirmations video and posted it on YouTube to inspire pregnant women to consciously co-create a gentle birth. I created the first version a while ago and it had over 25,000 views; this is my new version with music. I heard from one pregnant woman that she watches it every day!http://birthecology.squarespace.com/journal/2007/8/10/conscious-birthing-affirmations.html
— Kara Maia Spencer, LMT, CD
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I just missed a birth last week (the midwife didn't make it either and they ended up unassisted), and while talking to the dad right after, he told me that the baby's head was born in very distinct stages: forehead, then eyes, then nose, then mouth, etc. When she was finally born, her head was very dark, lips nearly black and trunk blanched white. I was watching the video as he was telling me this, and I saw mom twice during second stage, spontaneously position herself in Downward Facing Dog. Not a typical birth position, nor did mom ever practice yoga, and it was certainly nothing that would have occurred to me to suggest when I would have been very concerned about that little head (mom had a history of iatrogenic shoulder dystocia).
So once again, I see Dr. Odent's wisdom played out. Dad wished he had had some experienced help, but I was very open in telling him that mom knew exactly what to do, and anyone else there would only have interfered. Given the circumstances, that could have been tragic.
— Lynn in Missouri
I am an English teacher with an MA in English and I am currently getting my MFA in Creative Writing. I have used a midwife for the births of my two children, and I am very interested in dedicating my life to giving back to the field. Could you give me some ideas about how to get involved in writing for magazines, organizations, etc., centering around the topic of midwifery? Any guidance would be greatly appreciated!
— Anne M. Hurlbut
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