Mechanical Requirements and Specifications

Mechanical Requirements

Midwifery Today Print Advertising

  • Electronic submissions required.
  • All ads must be grayscale (black and white) except for the color covers, which must be CMYK (full color).
  • Acceptable formats: PDF, TIFF, JPEG, and EPS files
  • Artwork should be saved at 300 dpi or higher.
  • All fonts and graphics must be embedded and have a resolution of 300 dpi or higher.
  • Measure your ad and make sure it conforms to the dimensions of the space purchased.
  • For an additional charge, Midwifery Today’s designer is glad to help you create, format or alter an ad to fit our requirements. Our design fee is $50 per hour, billed by the half hour. E-mail [email protected] for an estimate. Design fees may apply if we need to substitute fonts or improve images for you.

Magazine Specs

(Click to download format file)

3-column black & white with color cover
Finished size
8.25″ W × 10.625″ H [210 mm W × 270 mm H]
Printing method
Offset (sheetfed) press
Binding method
Saddle stitch
Line screen
175 lpi

Print/Magazine Ad Templates

(Click to download format file)

Full Page
3 Columns X 5”
3 Columns X 4”
3 Columns X 3”
3 Columns X 2”
2 Columns X 5”
2 Columns X 4”
2 Columns X 3”
2 Columns X 2”
1 Column X 9”
1 Column X 7”
1 Column X 5”
1 Column X 4”
1 Column X 3”
1 Column X 2”

Web Ad Templates

1280 X 1280
1280 X 960
Skip to content