Sheri Menelli is a childbirth educator, author of Journey Into Motherhood: Inspirational Stories of Natural Birth and the executive director of The Birthing Business Institute.
Photo by Jacqueline Kelly
You may have run into them when “Googling” something on the Internet: small communities of bloggers with common interests and common goals. In a world where finding time to gather together has become increasingly difficult…
We can change birth by telling positive, rather than negative, birth stories. We need to counter those negative stories that predominate in the US culture of birth.
Read more…. Positive Birth Stories Transform Fear into Confidence and Prospects into Clients
Photo by Sergey Zolkin
In this continuing series, Sheri Menelli tells readers how to use electronic newsletters to build a clientele and inform current customers.
Read more…. Save Time and Effort and Make More Money—with Electronic Communication
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This is another practical marketing article geared to helping midwives become more successful in their practices.
Read more…. Nine Web Site Strategies to Generate More Clients
Photo by Kate Trysh
This second in our series on marketing provides information on how to write a press release.
The majority of these journalists – the people who write for the major pregnancy and baby-related magazines – are nice, single women who have never had children. … They’re hungry for something to sensationalize, and lately, that means writing about the fabulous elective c-section. Read more…. The Business of Birthing: The Write Way to More Clients
